The Power of Projective Techniques in Understanding Personal Brand Perception

Samira Hemraj
Feb 8, 2024
3 min read

In the vast landscape of social media, personal branding has become a cornerstone for individuals to express their identity, share their experiences, and connect with others. For individuals like myself, who use platforms like Instagram to chronicle life with Type 1 Diabetes, understanding how our personal brand is perceived by our audience is crucial. This is where projective techniques come into play, offering invaluable insights into the minds of our followers.

Take my Instagram handle, @bittersweetbetes, for example. Through my posts and stories, I aim to shed light on the daily realities of living with Type 1 Diabetes, sharing both the highs and lows of this journey. But how do my followers perceive my personal brand in this context? Are they inspired, empathetic, or perhaps indifferent?

The survey titled "Understanding Perception of Personal Brand: Living with Type 1 Diabetes" serves as a prime example of how projective techniques can uncover the true sentiments of social media followers. Let's delve into the components of this survey and explore why they are essential in deciphering personal brand perception

Title: Understanding Perception of Personal Brand: Living with Type 1 Diabetes

Introduction:

Thank you for participating in this survey! Your feedback is invaluable in helping me understand how my personal brand as someone living with Type 1 Diabetes is perceived among my social media followers. Please be honest and feel free to express your thoughts openly. Your responses will remain anonymous.

Completion and Interpretation Tasks:

1. Fill in the Bubble:

Please select the bubble that best represents your impression or feeling about the following statements:

a) When you think of my personal brand, what emotions come to mind?

[ ] Hopeful [ ] Resilient [ ] Empowered [ ] Challenged [ ] Other: _______

b) What words or phrases do you associate with my personal brand?

[ ] Strong [ ] Inspiring [ ] Determined [ ] Unique [ ] Other: _______

c) How would you describe the impact of my personal brand on your perception of living with Type 1 Diabetes?

[ ] Positive [ ] Neutral [ ] Negative [ ] Empathetic [ ] Other: _______

Comparison Tasks:

2. Brand Comparison:

Please compare my personal brand of living with Type 1 Diabetes to the following:

a) People: Which public figure or personality do you think my personal brand resembles the most? Why?

[Your Response]

b) Countries: If my personal brand were a country, which country would it be? Why?

[Your Response]

c) Animals: If my personal brand were an animal, which animal would it be? Why?

[Your Response]

d) Activities: If my personal brand were an activity, which activity would it be? Why?

[Your Response]

Conclusion:

Thank you for taking the time to complete this survey. Your insights will help me better understand how my personal brand as a person living with Type 1 Diabetes is perceived and how I can improve communication with my audience. If you have any additional comments or suggestions, please feel free to share them below.

Additional Comments/Suggestions:

[Your Response]

Thank you again for your participation!

In conclusion, projective techniques play a pivotal role in understanding personal brand perception among social media followers. Through surveys like the one discussed, individuals can gain invaluable insights that fuel growth, foster authenticity, and strengthen connections within their online communities. As I continue my journey on @bittersweetbetes, I remain grateful for the feedback and perspectives shared by my followers, guiding me towards a more impactful and resonant personal brand.

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